BUTORA [BOO-TORE-AH] – KOREAN (부토라)
DEFINITION (LANG. KOREAN) - PERSISTENCE, DETERMINATION; USED WHEN TELLING A CLIMBER TO “GO FOR IT,” TO “STICK IT.”
In 2014, Butora Inc, was started by Nam Hee Do, the man responsible for designing the Shaman with Chris Sharma. After 30 years spent designing shoes for companies like 5.10 and Evolv, Mr. Nam decided to start his own brand. The focus at Butora is design, and quality of materials. They have made a conscious choice to maintain that quality whatever the cost, without bowing to profit margins.