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We want a simple approach in an energy bar not complicated formulas or gimmicks. Don't you It's just an approach that makes sense. CLIF BARS are a great-tasting, convenient source of energy for any activity. The Natural Energy Bar« To perform at your best, the last thing you want to put in your body is a synthetic product. That's why we believe in using healthy ingredients, such as organic rolled oats, organic roasted soybeans, organic milled flaxseed and organic soy flour. All 14 CLIF BAR flavors are made with 70% organic ingredients. Nutrition for Sustained Energy«With a mix of carbohydrates, protein, and fiber, CLIF BAR is a moderate glycemic index food. What does this mean Basically, you'll benefit from a steady increase in blood sugar levels followed by a gradual decline (sustained energy!). Know what that means You keep going. Eat a CLIF BAR 1 - 2 hours before a workout or race, and you'll avoid the sugar high and crash associated with refined ingredients and sweeteners. A CLIF BAR delivers the boost you need without unwanted crash and burn.You don't have to be an athlete to enjoy a CLIF BAR, but with the extra energy a CLIF BAR provides you may find it hard not to be. Have you ever had a dream that you were peeing and it felt sooooo good then you suddenly wake up and you are sure that you peed the bed but then you are so relieved to find out that you didn't? It's kinda like that. Who knew energy could taste this good