Core Concepts concentrates on developing clothing and apparel that can be worn on adventures and everyday life. They focus on seamlessly combining key aspects of style and function. The adventure apparel created at Core Concepts is heavily inspired by many glorious days on Idaho's rivers and mountains. Their first collection was designed and launched in the Fall of 2007 with the aim to reinvent the idea of what outdoor performance apparel could be. High quality construction and an eye for style made these garments suitable for both rigorous outdoor activity and casual everyday life.