prAna, an ancient Sanskrit word for breath, life and vitality of the spirit, has helped guide the company’s actions and aspirations since day one. prAna started out 18 years ago as a garage operation making clothing that worked well for climbing and yoga. Since then prAna has grown significantly, while retaining most of its original employees. prAna promotes conservation and positive change; organic cotton, fair trade and wind power initiatives are some key focuses. Check out our prAna selection: Men’s and Women’s Apparel, Satchels and Pouches, Yoga Mats, Hats, Belts, and more.